根據由美國Honda全國銷售部門協理David Hendley寄給各經銷商的信件中，除了提醒經銷商們盡快將手上的2012年Civic出清外，並沒有透露太多的細節，只說 ｢改款的2013年車型發表後，其改款幅度之大，將會讓經銷商手上的現行2012年車型變成萬年庫存車。｣
2012年Civic自從上市以來就廣受市場各方面的批評，如操控表現不佳、內裝品質變差、噪音過大、沒有特色以及單調的外觀設計，讓Civic在競爭激烈的中型房車市場優勢不在。而更要命的是，上述的批評言論還是來自極具公信力的媒體Consumer Reports，該媒體甚至還在八月份將Civic冠上 ｢不值得推薦車型｣(Car to avoid)的評價，這讓Honda真的是情何以堪呀。
Dear Honda Dealer,
Thank you for your effort of selling down the 2012 Accord. As you remember from the dealer meeting earlier this summer in Philadelphia, our priority at the time was to get the Accord down to a reasonable days supply by our September launch date for the new model. Our sell down of the 2012 Accord is right in line of where we want to be, and the 2013 Accord is doing extremely well since it's release back in September. Your focus and selling effort on Accord is greatly appreciated.
Obviously, Accord sales makeup a huge part of getting to the company goal of 1,300,000 by the end of the year; however, Civic's role is just as important. You may be aware that the refreshed 2013 Civic will be available for sale on November 29, 2012. When it arrives on your lots you will see dramatic improvements to the exterior styling that moves Civic into a more premium sporty direction. The interior has even more upgrades and improvements to bring more sophistication and quality to its appearance. As I said in Philadelphia, we are taking a good Civic that is currently the leading selling vehicle in the small car segment regardless of fleet sales, and made is a great car. This is a car the breathes the famous Honda driveability, quality, reliability (DQR) that has made Honda what it is today. A brand that consumers want us to produce for you to sell. This vehicle is not produced simply to catch up to our competition it is being produced to expand its dominance and reign once again as the bench mark of the small car segment.
Civic makes up almost 25% of our 990,00 Honda sales for the year - it is a critical component in our goal to reach 1.3 million sales for the year. For your dealership to take full advantage of the refreshed Civic and the marketing we will have supporting it you must greatly increase the turn rate on our 2012 Civics. With the unprecedented enhancements we have made to the current Civic after its first year in its cycle you will want to have little to no Civics on hand at arrival time of this refreshed 2013 model. The changes made to the 2013 model will make the outgoing 2012 Civic a difficult model sell when they are side to side. I strongly encourage you to discuss your Civic inventory situation with your district manager today, and set up a sell down strategy that will reduce your total remaining model year 2012 Civics by a minimum of 60% before December 1, 2012. I cannot stress enough, sell down of your 2012 Civics is critical to the 2013 Civic launch and the success of inventory balance at your dealership.
Take action now! The 2013 Civic will come to your at full speed. Our plant in Indiana which produces Civic will run at full capacity with Civic production, and we will even get production from Canada too. Commit to reduce your model year 2012 Civics by 60% or more before December 1, 2012. And be prepared on November 29, to receive the greatest Civic ever produced!